Who we are and why we built this.
PhysicAll is a platform built for trainers and clients who are tired of patching together a dozen tools to do one job. We put everything in one place — so trainers can actually coach, and clients can actually grow.
Personal training is broken.
Not the training itself — the infrastructure around it. The tooling hasn’t kept up with how modern coaching actually works.
Fragmented tools
Trainers cobble together 4–5 apps to run their business — a spreadsheet for programs, a payment link, a group chat, a booking app.
No client visibility
Clients follow plans blindly. They can't see their progress, track their nutrition, or communicate seamlessly with their trainer.
Leaky economics
Every tool takes a cut. Trainers end up keeping less than half of what clients actually pay.
One platform. Both sides.
PhysicAll is the operating system for the trainer-client relationship. We handle the infrastructure so the coaching relationship can focus on what actually matters.
Programs & nutrition
Build structured plans, assign daily nutrition targets, and track compliance — all in one place.
Booking & payments
Clients book sessions and subscribe to plans. Trainers keep 90% of every session payment made via Stripe.
Messaging
In-context trainer-client chat tied to the client's program — not a random DM thread.
Progress tracking
Body metrics, workout logs, and progress photos give trainers the data they need to actually coach.
Built in Moncton, NB.
PhysicAll is built first for Canadian fitness professionals. We started in Moncton because that’s where the problem was clearest — great trainers doing great work, buried under administrative overhead. We’re building outward from here.